Market Force Information, Inc. is an emerging provider of store-level, customer experience information for retailers, restaurants, consumer packaged goods companies and the financial and hospitality communities. Market Force’s strategy is to acquire mystery shopping companies and invest in technology to further enhance the value and utility of the information it provides to clients. Market Force is located in Boulder, Colorado. Co-investors include Boulder Ventures and Centennial Ventures.

Thought Equity is focused on the licensing and management of motion-based assets. The company specializes in advanced digital mastering, ingest, metadata, packaging and storage services that allow rapid refinement and licensing of sophisticated motion imagery. Thought Equity is located in Denver, Colorado.  Our co-investors include Access Ventures, Adams Street Partners, Appian Ventures and Syncom Ventures.

Umbria Communications, Inc. collects the unsolicited opinions and perceptions of the online community (blogs, message boards, chat, etc.) and turns it into actionable market research about companies, products, people and topics of interest. Using proprietary natural language processing and machine learning technologies, Umbria dissects the who, what and why of online opinion to provide deep insight into the buzz about products and competition. Umbria was acquired by The McGraw-Hill Companies, Inc. (NYSE: MHP) in April 2008.